Our Story

Aurevia HR® was founded by Laura Frederickson, MBA, PHR, SHRM-CP, AI + HI, a Chief Human Resources Officer and recipient of the OnCon Top 50 CHRO awards in 2024 and 2025, with over 20 years of executive and people strategy experience in complex organizations. Aurevia HR illuminates the path forward, bringing clarity and deep, real-world leadership to organizations navigating growth, transformation, and increasing complexity.

Our work focuses on areas where the stakes are highest: organizational design, leadership alignment, governance, and the responsible use of technology in HR. This includes guidance on AI adoption, HR technology strategy, and ensuring that decision-making remains effective, ethical and accountable.

We are driven by our mission, vision and values to create results and partnerships that last for years to come.

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"Try not to become a person of success, but rather try to become a person of value"

-Albert Einstein

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Carol Nalevanko

President, Village Health Clubs & Spas

"Laura brings a rare combination of deep HR expertise and technological insight-an invaluable and uncommon strength for a CHRO. She not only ensured we met every regulatory requirement, but did so in a way that supported creativity, flexibility, and our broader business goals.

Beyond her technical and strategic capabilities, Laura has been a trusted advisor and a steady, forward-thinking presence. Her impact on our culture, operations, and long-term success is immeasurable.

I am grateful for her friendship and leadership and proud to recommend Laura. Any organization will be fortunate to benefit from her expertise, vision, and integrity."